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August 2009
Welcome to CrossTalk, a Telco-Broadband publication designed to provide you with timely, valuable information in a clear and simple format. Crosstalk strives to provide a centralized guide to the latest market research and technology advancements that allow our industry to stay competitive, reduce customer churn and increase profitability. We will also provide updates on the latest developments here at Actiontec. We hope you enjoy this issue, and continue to look for our updates in the future. We also look forward to any feedback you may have on how we can make this newsletter more valuable to you.
Market Research

Broadband Bites Cable
A new Forbes.com article suggests that broadband video usage is on the upswing and could be eating into cable television viewership. These conclusions are based on a Pew Internet and American Life Project survey, which found, among other things, that 1/3 of all consumer based Web traffic is related to video, 43% of broadband users at home connect through cable (compared to 31% via DSL, 23% through fixed wireless, satellite, or fiber, and 7% via dial-up), and 22% of users have cancelled or scaled back their cable TV service. Full article here.

Home Broadband Adoption 2009
Another Pew Research project, "Home Broadband Adoption 2009," reveals even more interesting numbers. For example, 63% of adult Americans have broadband Internet access at home, with the biggest increases coming from adults over 50 (especially those over 65), women, and English-speaking Hispanics.

Meanwhile, broadband adoption seems to have weathered the current economic climate quiet well. Only 7% of broadband users have cancelled or cut back their Internet service, compared to 22% of cable TV users and 19% of cellphone users. This in spite of price increases for broadband service, as the average monthly service price rose from $34.50 in April 2008 to $39 as of April 2009. Premium services rose, too ($38.10 to $44.60), as did basic service ($32.80 to $37.10). Broadband's relative health may be related to its high esteem in the eye of the consumer: fully 84% of home broadband users rated broadband access as "somewhat important" or "very important" to their lifestyles. This report is available for FREE in its entirety here.

Latest from Actiontec

Competitor Watch

Upcoming Events

August 19 at 2pm EST: NTCA Webcast on Advancing Big Broadband in the USA. This is a panel discussion focusing on how to build out your network. Click here for more information

Sept 14-17: The Broadband Multimedia Marketing Association will be holding its Fall Workshop. Topics to include the "demand for speed" and "what will it take to win over Cable". Click here for more information

September 27-30: The WTA (Western Telecommunications Alliance) will be holding its 2009 Fall Meeting in Monterey, California. Click here for more information.

September 30- October 1: The HPNA Alliance will be offering its first technology summit in Houston, TX. Topics will include new cost cutting approaches for IPTV and triple-play installation as well as how to reduce churn with whole home DVR etc. Click here for more information.

November 10-12: TelcoTV will be held in Orlando, FL TelcoTV is the telecom industry's premier event for the exploration of a comprehensive entertainment convergence strategy. Click here for more information

Past Issues of CrossTalk

Suggestion Box

Have an idea for an article, want to contribute an article, or just have a suggestion for improving this newsletter? Feel free to contact Lesley Kirchman at ljkirchman@actiontec.com. See you next time.
About Actiontec Electronics, Inc

Building off of a history of shipping over 18 million Internet access devices, Actiontec Electronics leads the market in developing innovative broadband connectivity and broadband-powered solutions that simplify and enrich the digital life. Actiontec offerings range from the market's broadest selection of IPTV-capable broadband home gateways for bringing IP-based video services into the home, to DSL modems, wireless networking devices, routers and digital entertainment devices. The company's carrier-class products are easy to install, manage, and use, and are sold through retail channels and broadband service providers. Founded in 1993, Actiontec is headquartered in Sunnyvale, CA, and maintains branch offices in Colorado Springs, CO; Shanghai, China; and Taipei, Taiwan. For more information, call 408-752-7700 or visit http://www.actiontec.com.

Actiontec Electronics Inc. - 760 North Mary Avenue, Sunnyvale, CA 94085 -
Web: www.actiontec.com - Email: broadband-sales@actiontec.com

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