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Welcome to CrossTalk, a Telco-Broadband publication designed to provide you with timely, valuable information in a clear and simple format. Crosstalk strives to provide a centralized guide to the latest market research and technology advancements that allow our industry to stay competitive, reduce customer churn, and increase profitability. We will also provide updates on the latest developments here at Actiontec. We hope you enjoy this issue, and continue to look for our updates in the future. We also look forward to any feedback you may have on how we can make this newsletter more valuable to you.
Update from the BMMA Conference

The Broadband Multimedia Marketing Association (BMMA) is a non-profit organization formed to enhance the business prospects of vendors and service providers in the telecommunications broadband services industry. The BMMA 2010 Annual Meeting and 2010 Broadband Seminar was held on March 1-5, and was an exceptional experience for all involved. This conference is highly recommended for any carrier looking to have an open discussion with other carriers on the issues they face today. One of the participants, Bell Canada, shared their experience in moving to a usage model for high speed Internet, while AT&T and others discussed the benefits and challenges of using the self-install model rather than a technician install. Other discussions revolved around generating ARPU with new services and applications, and VDSL implementation.

If you are interested in joining the BMMA or would like to learn more, click here.

Update from IDC's Directions

This conference was offered for one day in Santa Clara, CA, and one day in Boston, MA, and was chock full of information. The conference covered all areas of high tech, with a focus on 4G/broadband wireless. Many analysts commented on the need for carriers to begin employing a billing model that charges for usage, since network capacity is-or shortly will be-hitting peak levels. Another area of discussion concerned the need to offload traffic to WiFi networks. Unfortunately, IDC does not currently offer a way for those unable to attend to access the presentations featured.

New from Actiontec Electronics

Actiontec has released two new white papers. Both are available to download for free.
  • "Technology Trends to Watch"
  • "Leveraging Applications to Improve Retention and Increase ARPU"
FREE Market Research

Mobile Market Strategies by ABI Research
ABI Research released a new free white paper recently: "Mobile Market Strategies." Among its key points:

  • The percentage of adults using social networking sites has increased from 37% in Nov. 2008 to 47% in Sept. 2009.
  • 72% of online 18-29 year olds use social networking
  • studies indicate a 12% increase in the number of mobile users who gain Internet access from their phone
  • mobile users are open to receiving free text alerts when relevant, such as a doctor's appointment reminder
  • more mobile users are becoming tolerant of offers/ads delivered via mobile phone.

For more information, click here.

Offload: The Sleeper Theme of Mobile World Congress 2010 by Current Analysis
Current Analysis also published a new advisory report, revolving around what could be a hot topic at Mobile World Congress-offloading data traffic. Highlights include:

  • mobile broadband congestion is a significant issue
  • AT&T claims that 40% of traffic is generated by 3% of users
  • WiFi is no longer a competitive technology, but a complementary one
  • WiFi can be implemented for offloading traffic, whether through hotspots or networks in the home/office
  • 27% of European mobile broadband plans include bundled WiFi.

For more information, click here.

PAY FOR Market Research

Smartphone: King of Convergence from Parks & Associates
Parks & Associates latest research analyzes the burgeoning smartphone market from several different and relevant angles. A few of the meatier tidbits:
  • the number of smartphone users to quadruple to 1 billion by 2014
  • entry-level smartphone demand will increase dramatically
  • young, tech-savvy smartphone users currently comprise only 30% of total user base

For more information, or to purchase the study, click here.
U.S. Mobile Data Services Quarterly View from IDC
IDC investigates the current state of mobile data services in its latest study, covering SMS messaging, ringtones, email services, and games, and other related topics. Findings include:
  • top U.S. wireless carriers added 4.2 million net retail subscribers in Q4 2009, of which 65% were pre-paid
  • total retail market size at end of the last quarter stood at 285 million subscribers
  • TracFone is dominating the pre-paid market, with over 1.2 million subscribers

For more information, or to purchase the study, click here.

Broadband Operational and Financial Benchmarks Market Data from ABI Research
This report from ABI Research presents an overview of the broadband market across the DSL, cable, and fiber platforms. Among its highlights:
  • with home networking becoming essential, the demand for home gateways over simple broadband modems will increase
  • VDSL is being deployed by many operators to improve DSL broadband
  • fixed broadband service revenue increased 13% to $164 billion in 2009
  • global fixed broadband service revenue projected to exceed $210 billion by 2014

For more information, or to purchase the study, click here.

Upcoming Events

Past Issues of CrossTalk

Suggestion Box

Have an idea for an article, want to contribute an article, or just have a suggestion for improving this newsletter? Feel free to contact Lesley Kirchman at ljkirchman@actiontec.com. See you next time.
About Actiontec Electronics, Inc

Building off of a history of shipping 20 million Internet access devices, Actiontec Electronics leads the market in developing innovative broadband connectivity and broadband-powered solutions that simplify and enrich the digital life. Actiontec offerings range from the market's broadest selection of IPTV-capable broadband home gateways for bringing IP-based video services into the home, to DSL modems, wireless networking devices, routers and digital entertainment devices. The company's carrier-class products are easy to install, manage, and use, and are sold through retail channels and broadband service providers. Founded in 1993, Actiontec is headquartered in Sunnyvale, CA, and maintains branch offices in Colorado Springs, CO; Shanghai, China; and Taipei, Taiwan. For more information, call 408-752-7700 or visit http://www.actiontec.com.

Actiontec Electronics Inc. - 760 North Mary Avenue, Sunnyvale, CA 94085 -
Web: www.actiontec.com - Email: broadband-sales@actiontec.com

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