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Welcome to CrossTalk, a Telco-Broadband publication designed to provide you with timely, valuable information in a clear and simple format. Crosstalk strives to provide a centralized guide to the latest market research and technology advancements that allow our industry to stay competitive, reduce customer churn, and increase profitability. We will also provide updates on the latest developments here at Actiontec. We hope you enjoy this issue, and continue to look for our updates in the future. We also look forward to any feedback you may have on how we can make this newsletter more valuable to you.
Spotlight

National Broadband Plan Fails to Accelerate Broadband Adoption Rate
TechNet, the bipartisan policy and political network of technology CEOs which was formed to promote the growth of the "innovation economy," recently marked the two-year anniversary of the delivery of the National Broadband Plan (NBP) by releasing a new study showing that the home broadband adoption rate in the United States remains approximately the same as it was in 2009, even though smartphone use has risen dramatically. The study also concludes that while the government and private sector have joined forces to shore up a policy infrastructure to support broadband adoption, these efforts continue to suffer from insufficient coordination and a lack of a focused strategy.
For more information, click here.

FREE Market Research

Leichtman Sees Cable Operators Challenging Telcos

According to Leichtman Research Group's latest report, cable operators are gaining the advantage over traditional telcos in the hotly contested domestic broadband competition. Cable operators have been happily attacking markets with their DOCSIS 3.0-based services, while offering attractive triple play bundles. These efforts paid off in 2011: cable operators added a total of 2.3 million subscribers, or 75% of overall broadband additions over the year. Top cable operator Comcast added 336,000 broadband Internet subscribers and 146,000 voice subscribers in Q4, just to cite one example. By comparison, the top telcos only added 750,000 broadband subscribers in total over 2011.

For more information, click here.

Nearly Half of All American Adults are Smartphone Owners

The percentage of Americans who own smartphones has reached 46%, an 11-point increase since last May. There are now more smartphone owners than owners of non-smartphone cellphones (these folks compose 41% of Americans). As smartphone ownership has grown over the last year, there has been a corresponding shift in the type of phone Americans report owning:
  • 20% report that they own Android devices, up from 15% in May 2011
  • iPhones users total 19% of cell owners, up from 10% in May 2011
  • Blackberry use has dropped, from 10% in May 2011 to 6% today

What factors have driven these changes? Pew Internet's new study aims to find out.

For more information, click here.

Connected TVs Not Being Connected

Much like the buzz surrounding 3DTVs, connected TVs started out hot. Numerous vendors introduced connected TVs, despite the increasing number of set-top, over-the-top, and console devices that brought the same "connectivity" to television. The trouble is, many owners aren't taking advantage of their connected TVs. Surveys indicate that only half of users have actually connected their devices to the Internet, and once they do have them online, the majority of connected TV features are left unused. Which begs the question: are connected TVs doomed to the same fate as 3DTVs?

For more information, click here.

Challenges Ahead as Connected Devices Access More Content

With the sales explosion of consumer electronic devices such as e-readers, gaming consoles, Internet-connected televisions, smartphones, and tablets, providing content for these products has become a major industry. Indeed, today's savvy electronics consumer may well demand that their digital content be available at all times, on every device they own. In eMarketer's newest report, "Smart Devices: Evolution and Convergence," the research and analysis firm tries to answer some of the questions that have arisen in the wake of this revolution, including:
  • How many people are using these key devices?
  • How will the leading smartphone and tablet operating systems fare in the next few years?
  • What marketing opportunities does the current device landscape present?

For more information, click here.

Parks Analyzes Mobile Payment Technologies

A new study from Parks Associates finds that over half of U.S. broadband households want to be able to scan barcodes for product price and promotional information on their next mobile phone. "Mobile Payment-Stepping into Uncharted Territory," a new whitepaper released ahead of this week's GSMA Mobile World Congress, also reports that 37% of U.S. mobile phone owners are intrigued with the possibility of mobile payments. The study goes on to say that mobile payment technologies processed over $10 billion in transactions in 2011 in the North American market alone, a number that should continue to grow in the near future.

For more information, click here.

PAY FOR Market Research

Just a reminder: the following section highlights only some of the reports currently available. To get a full listing, click here.
Embedded Networking and Home Audio

Parks Associates has released a new study that shows over 60% of U.S. tablet owners use the device weekly to listen to music. According to Parks, these emerging consumer habits will drive deployment of home audio products with embedded networking technologies. The research firm's new report, "Networked Audio Products: Market Update," also notes that audio product manufacturers will add networking capabilities to connect their products to popular mobile devices and streaming services, such as iTunes and Pandora. By 2016, Parks forecasts that over 90 million home audio units will ship with embedded networking solutions, including DLNA and Apple's AirPlay.

For more information, click here.

Residential Gateways to See Substantial Growth

Sales of tablet computers and e-book readers escalated during the 2011 holiday season, resulting in the share of adults who own at least one of the devices to rise from 10% to 19%. These results are based on a pre-holiday survey conducted among people age 16 and older between Nov. 16 and Dec. 21, and two surveys of adults age 18 and older administered in January 2012. The findings are notable, since during the period from mid-2011 into the autumn of the year, tablets and e-book ownership levels remained flat. It took the holiday season, along with lower-priced tablets such as Amazon's Kindle Fire and Barnes and Noble's Nook, to spur sales.

For more information, click here.

Pyramid Research Takes on the LTE Market

LTE provides operators with the opportunity to offer a better user experience, particularly with a focus on video applications, according to a new Pyramid Research Preview video that highlights the findings of a newly released report. "LTE Devices and Applications: Next-Generation Mobile Networks Driven by Video Services" provides an overview of the LTE market, operator approaches, and the LTE value chain. The report also details LTE devices, including PC add-ons, hotspots, smartphones, and tablets, examines LTE applications, and looks at several mobile operator case studies around the world.

For more information, click here.

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Suggestion Box

Have an idea for an article, want to contribute an article, or just have a suggestion for improving this newsletter? Feel free to contact Lesley Kirchman at ljkirchman@actiontec.com. See you next time.
About Actiontec Electronics, Inc

Building off of a history of shipping 24 million Internet access devices, Actiontec Electronics, Inc., leads the market in developing innovative broadband connectivity and broadband-powered solutions that simplify and enrich the digital life. Actiontec offerings range from the market's broadest selection of IPTV-capable broadband home gateways for bringing IP-based video services into the home, to DSL modems, wireless networking devices, routers and digital entertainment devices. The company's carrier-class products are easy to install, manage, and use, and are sold through retail channels and broadband service providers. Founded in 1993, Actiontec is headquartered in Sunnyvale, CA, and maintains branch offices in Colorado Springs, CO; Shanghai, China; and Taipei, Taiwan. For more information, call 408-752-7700 or visit http://www.actiontec.com

Actiontec Electronics Inc. - 760 North Mary Avenue, Sunnyvale, CA 94085 -
Web: www.actiontec.com - Email: broadband-sales@actiontec.com

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