Welcome to CrossTalk, a Telco-Broadband publication designed to provide you with timely, valuable information in a clear and simple format. Crosstalk strives to provide a centralized guide to the latest market research and technology advancements that allow our industry to stay competitive, reduce customer churn and increase profitability. We will also provide updates on the latest developments here at Actiontec. We hope you enjoy this issue, and continue to look for our updates in the future. We also look forward to any feedback you may have on how we can make this newsletter more valuable to you.
J.D. Power and Associates Reports: Telcom providers AT&T and Verizon lead in Customer Satisfaction Ratings for Television Service Provider
While overall satisfaction has improved among television subscribers, AT&T Uverse and Verizon FiOS lead their regions with the highest level of overall satisfaction for Television.
Survey: 23% Of Internet Users Would Pay For 'TV Everywhere'
In a recent survey by The Diffusion Group, 23% of the respondents said that they would be willing to pay an additional $10 to $15 per month to have "TV Everywhere" on any Internet-connected device.
Parks & Associates has released three new white papers that contain important information for any broadband service provider: "Broadband Services: The Turning Point", "IPTV and the Digital Home", and "Digital Lifestyles and the Service Provider".
Broadband Services: The Turning Point
This white paper highlights the importance of bundling in the eyes of consumers and makes the following points:
- Customer satisfaction is tied to the service provider's ability to bundle and deploy services;
- The "connected home" is a legitimate concept that creates new vectors to add value for service providers;
- Connected home solutions must be built around offering, deploying, and maintaining core services.
IPTV and the Digital Home
The second white paper discusses the optimal features and strategies Telcos should be using during IPTV development. One of the simplest and most popular features for customers is Caller ID on the TV. According to Parks & Associates, "Both our survey work and the real-world experiences of pay-TV operators indicate that (caller ID on TV) impacts customer satisfaction and builds additional revenue at similar or even greater rates as advanced television offerings such as DVRs and high-definition content."
Digital Lifestyles and the Service Provider
The last white paper from Parks & Associates reviews the Broadband Service Provider roadmap and the evolution of the most common features demanded by consumers. Also highlighted is the importance of support, as many carriers (including AT&T, Verizon, and other Tier 2s) are offering Pay for Support Services as a way to garner additional revenue. "Creating proactive tech support services can provide significant cost savings, but along with this benefit, service providers can leverage their well-established brands and legacy of customer support to create revenue-generating services."
To access all three white papers, go to http://www.parksassociates.com/free_data/white_papers.htm
Wireless Internet Use from Pew Research
A new and freely available report from Pew Research was also released recently, discussing the changing ways Americans access the Internet. Among its highlights:
- Access to the Internet now occurs across multiple platforms
- 56% of Americans have used some type of wireless device
- 37% of laptop users have used some kind of long-range wireless broadband card to access the Internet
To access the report, go to http://www.pewinternet.org/Reports/2009/12-Wireless-Internet-Use.aspx
Latest from Actiontec
Actiontec has launched its CrossTalk website, which maintains copies of every issue as well as links to the many reports and articles cited in the newsletter. To learn more, go to http://www.actiontec.com/crosstalk
October 21-23: Supercomm 2009
. Supercomm 2009 will be held October 21-23, 2009, with the NTCA PR and Marketing Workshop scheduled at the same time and same location. Supercomm 2009 promises to gather the world of broadband technology, bringing together established networks and new technologies, buyers and sellers, and wireless and wireline providers. Actiontec representatives will be present; so if you would like to schedule a meeting, please feel free to contact Actiontec at firstname.lastname@example.org
October 26-27: NEBS 2009. Verizon Communications has announced that its 15th Annual NEBS conference will be held in Baltimore, MD on October 27-28. The theme of this year's free conference is "Optimization of Telecom Networks Through Energy Efficiency," and Verizon is expected to introduce TPR.9208: "Thermal Management Requirements for Improved Energy Efficiency of Telecom Equipment."
November 3-4: OPASTCO 2009 Technical and Marketing Symposium in Bloomington Minneapolis. Also, don't miss OPASTCO's 2009 Technical and Marketing Symposium, to be held at the Minneapolis Airport Marriot in Bloomington, MN on November 3-4, 2009. This year's symposium theme is "Tools to Compete in a Global Market" and will include technical and marketing breakouts, technical and marketing committee meetings, and a reception with exhibitors.
November 10-12: TelcoTV will be held in Orlando, FL TelcoTV is the telecom industry's premier event for the exploration of a comprehensive entertainment convergence strategy. Actiontec representatives will be present; so if you would like to schedule a meeting, please feel free to contact Actiontec at email@example.com.
January 7-10: CES Next year's CES will be held in Las Vegas on January 7-10. Actiontec will have multiple suites in the Las Vegas Hilton. Actiontec will be showcasing VDSL and Fiber modems and routers, as well as exciting new devices to be used within the home. Actiontec representatives will be present; so if you would like to schedule a meeting, please feel free to contact Actiontec at firstname.lastname@example.org.
Past Issues of CrossTalk
Have an idea for an article, want to contribute an article, or just have a suggestion for improving this newsletter? Feel free to contact Lesley Kirchman at email@example.com
. See you next time.
About Actiontec Electronics, Inc
Building off of a history of shipping over 18 million Internet access devices, Actiontec Electronics leads the market in developing innovative broadband connectivity and broadband-powered solutions that simplify and enrich the digital life. Actiontec offerings range from the market's broadest selection of IPTV-capable broadband home gateways for bringing IP-based video services into the home, to DSL modems, wireless networking devices, routers and digital entertainment devices. The company's carrier-class products are easy to install, manage, and use, and are sold through retail channels and broadband service providers. Founded in 1993, Actiontec is headquartered in Sunnyvale, CA, and maintains branch offices in Colorado Springs, CO; Shanghai, China; and Taipei, Taiwan. For more information, call 408-752-7700 or visit http://www.actiontec.com.
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