Most Still Watch Plain Old TV
I’m willing to bet that you know someone with a state-of-the-art 55” TV that’s connected to the Internet, and yet, that person continues to watch traditional broadcast TV on it. Are old habits just tough to break?
According to a new report from ad trade agency Interactive Advertising Bureau, the number of adults that can get Internet video directly on their TV has increased 20 percent since 2015. Additional findings include:
- 46 percent of American’s ‘TV Screen Time’ is spent watching traditional linear programming
- Half of streaming enabled TV owners (50%) say they prefer watching commercials over paying for ad-free subscriptions when streaming video on TV
- 39 percent of viewing time is for old-fashioned TV from the network
- 24 percent of the viewing is streaming services like Netflix, Hulu, or YouTube with the remaining video usage is a mix of video-on-demand and DVR
- More older viewers watch live TV daily; ages 87 percent of ages 45-54 and 90 percent of 55 and older
When these viewers did choose to use their TVs to watch Netflix or Hulu, they are doing so more often. Almost half (46 percent) of people with streaming-enabled TVs watch streaming video daily, which is up from 32 percent in 2015. The viewing habits are changing just not as fast with certain demographics as others.