Another datapoint on the growing popularity of broadband—and the inverse trend in traditional pay TV—came in from Moody’s this week, as reported in Light Reading. The company predicted that broadband subs would outpace TV by year’s end; both camps sit at around 50M subscribers across operators in the US. Implications include pressure to beef up customer support operations, as broadband services traditionally have caused more truck rolls than TV, and an increased focus on fortifying broadband networks to take advantage of higher profit margins from the influx of new subscribers.

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