Bell Canada launches OTT bundle
The move by North American telecoms to launch or make plans for next-gen video services continues with Canada’s Bell announcing an over-the-top video service. The telco has added a set-top-free, apps-driven pay TV option with the debut of Fibe Alt TV.
The app-based live TV service includes live and on-demand television and will offer up to 500 channels in the home via iOS and Android mobile devices, fourth-gen Apple TV boxes and Web browsers. A base tier will be offered at CAD $14.95 that features 30 channels, including all the major Canadian and U.S. broadcast networks.
“In terms of the target demographic that we’re going after, they tend to be what I would call heavy internet users, and hence the perfect bundle for them would be an unlimited internet package as well as Alt TV, in our mind,” Rizwan Jamal, president of residential and small business services at Bell, told the Canadian Broadcasting Company.
Bell’s new product comes at a time when more and more Canadians are avoiding traditional cable TV subscriptions.
According to a recent report from Convergence Research Group, in 2016 an estimated 220,000 fewer people subscribed to such services in Canada.