Comcast Doesn’t See Itself as a Cable Company
Matt Strauss, Comcast’s top video products executive, believes Comcast is much more than a pay-TV provider.
“We see ourselves as a technology and communication-entertainment company, much more in the consideration set of Apple and Google than more of the traditional cable and satellite providers.”
In a recent interview, Strauss presented the Chicago Tribune with a corporate business philosophy much more akin to a Silicon Valley tech company than a cable service provider.
During the lengthy interview, he covered a wide range of topics with answers that were very polished. When questioned about the high cost of cable, he said “Independently, you can always take high-speed data or video, but I think when you take them together, not only are you going to get the best services, but you’re going to get the best value. I think what some people may realize, at least when it comes to skinny bundles, is you may ultimately find you’re paying more and getting less.”
Strauss took time to discuss Xfinity Instant TV that will launch later this year. With the service, you won’t need a set-top box and it will be delivered via an app starting at about $15 per month. This will provide access broadcast, a cloud DVR and a premium channel. Straus added, “Then if you want to add on top of that, skinny packages like a sports and news pack or kids and family pack or a TV and entertainment pack, you’ll have the ability to do that.”