Connected TV Goes Up, Pay TV Goes Down
The landscape continues to change for the way consumers watch video entertainment. Research into TV viewing suggests ongoing changes in device and service preferences. Overall, connected TV devices in U.S. households outnumber pay TV set-top boxes.
Leichman Research Group claims that 69% of U.S. TV households have at least one TV set connected to the Internet through a smart TV, stand-alone device, video game console, or Blu-ray player, vs. 50% in 2014 and 24% in 2010.
Other findings from LRG indicate:
- Overall, 25% of adults in U.S. TV households watch video via a connected TV device daily, compared to 11% in 2014 and 1% in 2010
- 43% of all ages 18-34 watch video via a connected TV device daily, compared to 26% of ages 35-54 and 10% of ages 55+
- 22% of adults with a pay TV service watch video via a connected TV device daily, compared to 38% of pay TV non-subscribers
But are the traditional pay TV operators paying attention? According to the Diffusion Group, nearly a quarter of today’s 100M U.S. broadband households do not have pay TV services. Compare that to 2011, when only about 10% of the population qualified as cord cutters.