The ranks of cord cutters—consumers who cancel their cable TV subscriptions and rely solely on over-the-top (OTT) sources such as Netflix for video entertainment—expanded by over 44% in the past four years, according to an Experian in DSLReports. The study also found that 48% of all U.S. adults, and 67% of young adults, stream or download video each week.

With 7.6 million households (up from 5.1 million in 2010) cutting the cord, the report noted that “while we are seeing the way we view video drastically changing, television is likely to remain the primary device for consumer video; we just are witnessing the transition of the definition of television.” The study also reported that users of Netflix or Hulu are the most likely to go the cord-cutting route.

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