The continuing success of Google’s Fiber program has forced other ISPs to “change their approach to broadband deployment,” according to an article in Network World. Google’s “selective approach” strategy, where the company targets profitable areas in which to deploy its fiber service while ignoring other regions deemed less profitable, is being imitated by competitors.


AT&T, for instance, launched its own version of gigabit fiber, but so far only to Austin, Texas. The article also noted that Verizon, despite having shut down FiOS expansion in 2010 due to cost, recently admitted that it would “consider adopting the selective approach as a more profitable method if it were to resume the expansion of FiOS.” Meanwhile, cities like Los Angeles have rejected Google’s approach, insisting on soliciting contracts for area-wide broadband services.

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