HBO recently announced that it will introduce an over-the-top (OOT) video service in the United States sometime in 2015, reports Light Reading. Initially, the new service will be delivered through pay-TV partners in an attempt to reach the millions of broadband-only subscribers. HBO also announced that it will launch the OTT service in some additional countries later next year.
The introduction of a standalone product isn’t the only way that HBO intends to boost its profits in the future. The company also plans to negotiate better terms with pay-TV distributors to reduce the number of non-revenue generating subscribers currently on the books. HBO offered no specific information on pricing or distribution for the new standalone service. However, the company’s CEO, Richard Pleper, promised that the new OTT offering would be compelling, saying “this will be transformative for our company.”