Nearly 80% of Mobile Data Used for Streaming Video
According to NPD Group research, video streaming is on the rise and accounts for the vast majority of smartphone data usage. In fact, 57% of all smartphone owners use it for streaming video at least once a month.
NPD’s Brad Akyuz, director and industry analyst for NPD’s Connected Intelligence, notes that the trends have important ramifications for competition among service providers, who are increasingly stepping up to the plate with faster speeds, bigger plans, and broader access: “Smartphone penetration is continuing to grow and the battle among mobile carriers to retain current subscribers, as well as grow their base is fierce,” noted Brad Akyuz, director, industry analyst for NPD’s Connected Intelligence. “Access to content is becoming a key differentiator for carriers, in addition to unlimited data plans that allow consumers to watch OTT video at home and on the go with peace of mind. As the installed base of smartphones with large displays grows, we expect mobile video data consumption will do the same.”
The growth in mobile streaming also appears to be a part of a greater trend of increased video streaming across the board. Other TV-connected devices—like Smart TVs, media players, and gaming consoles—have seen similar increases in penetration. In the past year alone, 7 million US households added a TV-connected device to the home (up from 50 million last year). The question is not whether streaming video is on the rise, but which platforms and screens will be the primary host for its unprecedented growth .