Amazon has entered into preliminary discussions with major media outlets about creating a live-TV streaming service, according to a recent report. The report cites Amazon’s acquisition of Elemental Technologies as giving the company the technological wherewithal to tackle the tricky task of streaming live TV. Plans remain fluid, however; the report’s author admitted the possibility that Amazon “is simply looking at the economics of the business, which would involve them talking with content owners about costs.”

 

Amazon continues to be one of the biggest players in both the subscription VOD arena (competing with the likes of Netflix), and in video distribution, where it battles against Apple’s iTunes store, Google Play, and Wal-Mart’s Vudu. The live streaming market currently includes Sling TV and Sony’s PlayStation Vue. Apple is lurking, as well; the company is also rumored to be in talks with programmers in preparation of launching its own streaming service.

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