Comcast has started streaming a small selection of games to its X1 subscriber base. The service is a result of the cable company’s partnership with game company Electronic Arts that allows customers to use iPhones or Android smartphones as game controllers. Among the games currently available are Plants Vs. Zombies and PGA Tour.
Although the games are being offered for free today, Comcast is exploring additional monetization strategies. And EA could be just the beginning if Comcast’s gaming service takes off.
Comcast also pointed out that the games require no downloads or special hardware to play: they are streamed and treated like any other Internet traffic under the user’s Internet data plan.