Alphabet, Google’s parent company, appears to be taking Google Fiber seriously. The service is expanding into several metropolitan areas, including Atlanta, Nashville, Salt Lake City, and Charlotte. Additionally, the company has been inviting customers to sample Google Fiber Phone service, which features cloud-based phone numbers that unite mobile and landline devices, voicemail transcription, and call screening options. The service, if offered broadly, would give Alphabet the ability to create a triple-play bundle, similar to what cable and telco companies offer.
There’s also evidence that Google Fiber’s video ambitions are beginning to take shape. The company was an active participant at recent FCC advisory committee meetings, and they also have shown off a “competitive video solution,” which gives the company an advantage when it comes to the FCC’s future plans. With its newfound political skills, and its continued expansion of services, Google Fiber appears to be a large part of Alphabet’s strategy moving forward.