By Fox Van Allen, Techlicious
There’s more evidence today that the cord-cutting trend – that is, cancelling cable TV service in favor of Internet-delivered options – is gaining speed. A survey of 2,000 adult broadband users conducted by The Diffusion Group (TDG) reveals that as many as 14.1% of U.S. broadband households do not currently subscribe to a traditional pay-TV service. This is an increase from a rate of 8.6% just three years ago.
“Today, residential broadband services are used in 75% of U.S. households, meaning 13 million broadband households are currently doing without a traditional pay-TV service,” says TDG president Michael Greeson, the author of the survey report. Greeson further expects that the number of home broadband subscriptions will soon surpass the number of home pay-TV subscriptions for the first time ever. (Another report from Leichtman Research Group earlier this year suggests that for many larger cable providers, broadband customers already outnumber pay-TV customers.)