There’s just no good news coming in from the world of live television. According to FierceCable and Nomura Research, total live TV ratings dropped 12.7% year-over-year this past January. Leading this regressive charge were Viacom properties, which saw a 23% decline as interest in MTV and Nickelodeon dwindled. The shallowest losses belonged to Disney, which saw a drop of only 7%.
Nomura analyst Anthony DiClemente placed the blame for the downturn squarely on the shoulders of streaming services: “Netflix, Amazon Instant Video, and Hulu, continue to siphon viewers away from linear TV.” These numbers also put the lie to the now-outdated notion that viewers buttress their standard television consumption with OOT content; clearly, the increasing popularity of Netflix, et al, is currently coming at the expense of traditional modes of television viewership.