Verizon is working with its content partners to fashion a business model for its own planned over-the-top (OTT) ventures, reports LightReading. On the company’s earnings call last Tuesday, Verizon’s EVP and CFO Fran Shammo said Verizon is looking at delivering OTT video services to consumers in two different ways: over LTE Multicast to wireless subscribers on its LTE network, and over the Internet to home broadband users.
Verizon will rely on LTE Multicast to beam major live TV events to wireless subscribers, including big concerts and sporting events like the Super Bowl. The company believes its multicast technology is robust enough to deliver mass-appeal programming to large groups of viewers. Plans now call for Verizon to launch its live mobile TV service sometime in 2015, once enough compatible phones, tablets, and other mobile devices are in consumers’ hands and enough content providers are on board with the concept.