Verizon’s Over-The-Top (OTT) video service is due to debut in summer 2015, and more details about it are emerging. The latest is that, in tandem with Verizon’s recent acquisition of AOL, the company will use an advertisement-based model in an attempt to monetize the upcoming service, much like a sponsored data plan. And while the AOL deal was key in making this move, Verizon has been buying other companies over the past few years in anticipation of providing this service, including EdgeCast Networks and OnCue, formerly Intel’s interactive TV platform.
The OTT service is planned to exist as an independent subsidiary, much like Verizon Wireless was during its early history. Verizon has agreements in place for content with partners such as ESPN, CBS Sports, Viacom, and Awesomeness TV. Verizon CFO Fran Shammo also said that advertising will only be one part of the service, and that there will be a bigger “umbrella” of services available at some point in the future.