YouTube TV Expands to 10 More Markets
YouTube TV, Google’s OTT streaming service aimed at a younger demographic of cord cutters and the so-called cord-nevers, is expanding into ten new markets. Last month, at the VidCon industry conference, the company announced that it would soon triple its footprint with launches in 10 more metros.
YouTube TV has announced availability in those markets. Nine of those new markets (Washington, DC; Houston; Atlanta; Phoenix; Detroit; Minneapolis-St. Paul; Miami-Ft. Lauderdale; Orlando-Daytona Beach-Melbourne; and Charlotte) are getting the Big 4 broadcasters, while its expansion into the Dallas-Fort Worth area will initially feature live locals from CBS, FOX and NBC, plus VOD primetime shows from ABC.
But at the same time, YouTube doesn’t appear to be in any rush to add content. This past May, Turner CEO John Martin told investors at the annual MoffetNathanson Media & Conference that he discussed with YouTube TV that he would like them to carry Turner channels, including CNN, TBS and TNT. Martin said that YouTube TV politely declined Turner’s offer.
With this expansion, YouTube faces off against a group of other virtual MVPDs that include Sling TV, PlayStation Vue, DirecTV Now and Hulu.
The company also confirmed that its strategy to attract younger viewers was working — at least in terms of the demographics of its YouTube TV subscriber base, if not in the actual number of sign-ups. YouTube TV, which has not announced a subscriber figure, estimates that it now offers the Big 4 broadcasters in over a third of the country.
According to the company, it sees more millennials using YouTube TV than any other generational group. That’s not surprising given its brand, mobile-first focus, and content.