Wireless Deadzones Shaping Consumer Behavior
Actiontec Study Reveals Major Discrepancies In Wi-Fi Problems and Consumer Satisfaction – “96% Satisfied with Spotty Wi-Fi
Washington D.C., The Cable Show, June 11, 2013. – Actiontec Electronics announced the results of its Spring 2013 study on US domestic Wi-Fi habits, revealing a surprising degree of satisfaction with Wi-Fi despite widespread connectivity issues.
The findings were compiled from three independent studies fielded in Spring 2013 from over 1200 participants in the US. The study focused on Wi-Fi trends and the use of connected devices in the home.
The results point to implications for a major correction in satisfaction ratings as whole home multiscreen use increases and Wi-Fi networks strain to meet demands for bandwidth and coverage.
The study also indicated to a lack of education among consumers in troubleshooting and improving Wi-Fi connectivity throughout the home.
“Our study yielded surprising and somewhat worrisome results regarding the incidence of Wi-Fi failure vis-a-vis consumer satisfaction and issue management,” said Lesley Kirchman, Sr. Director of Corporate Marketing at Actiontec. “An overwhelming majority of broadband customers appear to be satisfied with weak Wi-Fi signals.’”
Highlights from Actiontec’s 2013 Connected Home Study
- 96% of respondents indicated they were either “somewhat satisfied” or “very satisfied” with the wireless internet in their homes (up from 87%) in 2008
- 72% reported at least one wireless problem or deficiency in their wireless internet
- 31% placed the router on an outside wall of the house
- 67% experienced Wi-Fi dropouts while checking e-mail
- 65% of gaming consoles are connected via Wi-Fi
- 76% have used the internet to watch a video at home
For more results of the Actiontec Wi-Fi study, please email firstname.lastname@example.org or visit Actiontec at The Cable Show 2013, June 10-12 in Washington D.C. (Booth 1704).
About Actiontec Electronics
Actiontec Electronics develops broadband-powered solutions that connect people to the Internet, applications, and content they care about. Our products – including gigabit Ethernet fiber routers, high speed VDSL gateways, DSL modems, and home networking solutions – are deployed by some of the largest telecom carriers in North America. We listen to our customers, delivering future-proof solutions that help them stay competitive today and tomorrow, with faster access rates, advanced performance, and exciting applications. Our innovation has been recognized throughout the industry, with numerous awards. As a minority owned company, we’re committed to the world we live in by promoting diversity among our employees and partners, and actively pushing a variety of green programs designed to reduce the carbon footprint of our company, and customers. Founded in 1993, Actiontec is headquartered in Sunnyvale, CA, and maintains branch offices in Colorado Springs, CO; Shanghai, China; and Taipei, Taiwan.
For more information, call 408-752-7700 or visit https://www.actiontec.com/