IDC Reports a 5.5% Increase in Wearable Device Trackers
The International Data Corporation (IDC) recently unveiled a report that shows shipment volumes of wearable device trackers increased 5.5% worldwide from last year. While North American, Japanese, and Western European markets showed a decline, emerging markets grew substantially.
The decline is a result of a transition to more sophisticated wearables, according to Jitesh Ubrani of IDC. The report also shows an increased demand for smart wearables and a decline in demand for basic wearables. This explains the decline in year-over-year growth that Fitbit experienced in Q2 2018.
Additional findings include:
- Top five wearable companies include: Apple, Xiaomi, Fitbit, Huawei, and Garmin.
- Of the top five wearable companies, only Fitbit saw a decline in year-over-year growth.
- Xiaomi brand awareness grew across Europe and the Middle East thanks to the success of its smartphone options among other tech products.
- Huawei focused heavily on the Chinese market but is also experiencing growth outside of that.
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