North America to Lead Multi-Play Service Market Through 2023
The North American multi-play service market is expected remain the largest through 2023. GlobalData’s multi-play service penetration report shows that household penetration in North America is 61%, followed by Europe and Latin America. Africa and the Middle East are considerably behind. This could be attributed to the fact that leading markets have stronger broadband infrastructure and network coverage, leading to greater adoption rates of multi-play services.
Multi-play services include bundles of broadband, voice, video, and wireless.
Additional insights include:
- Factors that influence adoption include pricing and value-adding services within multi-play bundles.
- Dropping customer interest in pay-TV and market maturity are contributing to the slowing adoption rate.
For more information on GlobalData, click here.