Parks Associates “Market Snapshot: OTT & Pay TV: Partnerships and Competition”
Currently over 50% of U.S. broadband households have a combination of pay-TV and at least one OTT service. Parks Associates released their latest Market Snapshot: OTT and Pay TV: Partnerships and Competition, which examines these partnerships and how it effects competition in the U.S. entertainment marketplace.
This research addresses how these partnerships can enhance the user experience overall while minimizing risks and marketing costs for each party.
Parks Associates Senior Director of Research, Brett Sappington, claims that the marketplace has changed adding that it is “less about replacing competitors and more about how you complement others in the market.”
The study also covers:
- The impact that new audience groups have on U.S. service providers.
- Consumer viewing habits.
- Factors that drive consumers away from multichannel pay-TV services.
- Consumer safety and privacy concerns and challenges