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CrossTalk has expanded, tracking more market research sites and news publications.
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Welcome to CrossTalk, a Telco-Broadband publication designed to provide you with timely, valuable information in a clear and simple format. Crosstalk strives to provide a centralized guide to the latest market research and technology advancements that allow our industry to stay competitive, reduce customer churn, and increase profitability. We will also provide updates on the latest developments here at Actiontec. We hope you enjoy this issue, and continue to look for our updates in the future. We also look forward to any feedback you may have on how we can make this newsletter more valuable to you.
Spotlight

CrossTalk has expanded, tracking more market research sites and news publications. We've added close to 50 market research reports just for the end of July and first part of August. So, please make sure and check the CrossTalk site for the latest telecom market research. And, remember, you can search by topic as well.
FREE Market Research

Home Broadband 2010 by Pew Research
Pew Research recently published its latest study, "Home Broadband 2010." A thorough examination of the current state of home broadband, the report contains three key findings:

  • Current broadband adoption is slowing dramatically. Sixty-six percent of Americans have broadband at home, a mere 3% increase from 2009.
  • Subscribers are upgrading to premium services at a slower rate, with the average broadband subscriber paying $41.18 per month for the services.
  • Subscribers who don't have high-speed Internet access really don't want it. "Most non-Internet users have limited exposure to online life, and half do not go online because they do not see the digital world as relevant to them."

For more information about this study, click here.

Consumer Usage Patterns and Attitudes of US FTTH and Broadband Consumers by RVA and FTTH Council
This new survey, conducted by RVA and the FTTH Council, is chock full of insightful data, and we consider it a must-read for our audience. Among its highlights:

  • FTTH customers are more satisfied with their service than other broadband customers, while satisfaction with DSL and cable is falling.

    When asked what they liked the most about FTTH, customers cited Internet speed, video picture clarity, and consistency of results. Some of this satisfaction seems to stem from FTTH's inherent stability, as its number of modem reboots was less than half than that of cable modems.
  • FTTH customers are also satisfied with their FTTH HD service, an area where cable saw a big drop in 2010.
  • Among last year's trends of broadband adoption, FTTH saw the greatest growth, while DSL's slide increased.

For more information about this report, click here.

2010 Bundling Survey by the NTCA
While "2010 Bundling Survey," NTCA's latest, is not free, it's a real bargain ($50 for members, $75 for non-members). Bundles work, and this report offers a lot of data on the bundles offered by NTCA members. According to the survey, "Bundling continues to be an appealing strategy for telcos looking to attract and retain customers. Pricing is both a major strength and notable weakness…This indicates that telcos still have work to do in explaining the pricing benefits of bundling to reluctant customers."

To purchase this report, click here and scroll down to "2010 Bundling Survey Report."

PAY FOR Market Research

Just a reminder: the following section highlights only some of the reports currently available. To get a full listing, click here.

Next Gen FTTH Deployment Strategies by Infonetics Research

This report from Infonetics has received a bit of attention. GigaOm wrote about it (http://gigaom.com/2010/08/19/10g-ftth/). Among its key points:
  • Over half of service providers surveyed are evaluating 10G GPON (Gigabit Passive Optical Network).
  • Their reason for increasing bandwidth to the home: "the ability to handle multiple concurrent Video-on-Demand streams…"
  • Feature they want most added from the ONT (Optical Network Terminal) side is VoIP.

To purchase this report, click here.

Pay-TV ARPU and Revenues by ABI Research

According to ABI, "this database presents an overview of pay-TV ARPU and service revenue across three key subscription video platforms: satellite, cable, and telco TV." Key highlights include:
  • Overall pay TV service revenue increased 7% in Q2 2010.
  • Cable's share of market is 52%, but year-over-year growth is slowing.
  • Satellite and IPTV saw gains. Satellite grew 12% to $24 billion, while IPTV grew and is expected to continue to grow to $40 billion by 2015.

To purchase this report, click here.

Digital Media Evolution II by Parks Associates

In this study, Parks Associates found that 40% of US broadband homes have accessed at least one "long-form video" while using a computer. However, the "high use of PC video does not yet correlate with decreased TV viewing." The impact to service providers: more data traffic on the networks.

To purchase this report, click here.

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Suggestion Box

Have an idea for an article, want to contribute an article, or just have a suggestion for improving this newsletter? Feel free to contact Lesley Kirchman at ljkirchman@actiontec.com. See you next time.
About Actiontec Electronics, Inc

Actiontec Electronics builds broadband-powered solutions that connect people to the Internet, applications, and content they care about. Our products — including IPTV fiber routers, broadband gateways, DSL modems, and home networking solutions — are deployed by some of the largest telecom carriers in North America. We put our customers first, delivering future-proof solutions that help carriers stay competitive today and tomorrow, with faster access rates, advanced performance, and exciting applications. Our innovation has been recognized throughout the industry, with more than 50 awards received. As a minority owned company, we're committed to the world we live in by promoting diversity among our employees and partners, and actively pushing a variety of green programs designed to reduce the carbon footprint of our company, and customers. Founded in 1993, Actiontec is headquartered in Sunnyvale, CA, and maintains branch offices in Colorado Springs, CO; Shanghai, China; and Taipei, Taiwan.

Actiontec Electronics Inc. - 760 North Mary Avenue, Sunnyvale, CA 94085 -
Web: www.actiontec.com - Email: broadband-sales@actiontec.com

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