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Welcome to CrossTalk, a Telco-Broadband publication designed to provide you with timely, valuable information in a clear and simple format. Crosstalk strives to provide a centralized guide to the latest market research and technology advancements that allow our industry to stay competitive, reduce customer churn, and increase profitability. We will also provide updates on the latest developments here at Actiontec. We hope you enjoy this issue, and continue to look for our updates in the future. We also look forward to any feedback you may have on how we can make this newsletter more valuable to you.
Spotlight

Actiontec Earns ICSA Labs First Router Security Certification
ICSA Labs, an independent division of Verizon, has bestowed its first Managed Broadband Home Router Certification on Actiontec Electronics' family of MI424WR wireless home routers. The program evaluates a router's effectiveness in identifying safe versus harmful data, then denying access to the harmful stuff. Actiontec's wireless home routers, a type of broadband home router used to connect computers on a home network to the Internet, feature many options to combat against hackers gaining access to home networks and stealing personal data. The certification program was developed under ICSA Labs' ISO 9001/IEC 17025 accredited framework, which verifies the organization's quality-management systems and technical competence.

For more, click here. Also, for more on home security, click here.

FREE Market Research

Americans and Their Cell Phones by Pew Research

In Pew Research's latest survey/study, "Americans and Their Cell Phones," the company seeks to uncover how cell phones, which are used by more than 80% of American adults, impact their owners' lives. Based on a wide-ranging, national telephone survey, Pew found that:
  • users have come to depend on their cell phones for quick information retrieval, as more than half have used their cell phones to get information immediately, while more than a quarter claim to have experienced at least one situation in the past month where not having their cell phone handy caused hardship;
  • cell phones are vitally important in emergency situations-40% of owners have used their phones during such times;
  • frustration with cell phones is also common: slow downloads, small screens, and difficulties with entering text were among the most common complaints.

Meanwhile, more than a third of adult Americans own a smartphone, and the vast majority take advantage of these devices' expanded capabilities, such as accessing social networking sites, sending photos and videos to friends and relatives, and text messaging.

For more information, click here.

Confusion and Skepticism May Impede 4G Adoption from Retrevo

Do you have a 4G smartphone? Do you even know what 4G means? According to a recent Nielsen survey, while 83% of respondents were aware of the term "4G," nearly half have no idea what it stands for. Even among those consumers who understand what 4G is, a significant number believe the performance gains of 4G aren't worth the cost. In another survey, this one by Retrovo, a third of iPhone 4 owners believe that their devices are 4G, simply because of the name. All of this leaves marketers with a lot of work to do in educating the populace about exactly what 4G is and how powerful the technology can be. Of course, having a new generation network technology that promises a huge increase in speed might be an exercise in futility when faced with operators such as AT&T and Verizon, who are eliminating unlimited bandwidth access and imposing up to $10 a gigabyte overage fees. Owning a Ferarri is much less fun when all the roads have 30 mph speed limits.

For more information, click here.

Pay TV Feeling the Pinch

According to AP, the number of customers canceling cable or satellite TV subscriptions is reaching record levels. After a small loss last year, the floodgates opened up, caused mainly by the poor performance of the economy (with many people losing their homes or living with parents). But a secondary cause could be the rise of Internet video, even as the content industry tries to rein in widespread access in order to fully monetize their product. The total subscriber loss for eight of the nine largest subscription-TV providers in the April-June '11 quarter was 195,700, or 0.2 percent of their 83.2 million video subscribers. The only possible silver lining is that this particular quarter is traditionally the worst for cable and satellite companies, and a bounce back usually occurs by fourth quarter. However, year-over-year data shows a loss, which is the first time that has happened.

For more information, click here.

PAY FOR Market Research

Just a reminder: the following section highlights only some of the reports currently available. To get a full listing, click here.
iSuppli Forecasts Mobile Growth Driven by Tablets

With tablets a hot commodity in the consumer electronics space, iSuppli projects a nearly 58% increase in the shipments of mobile broadband devices that feature high-speed wireless connectivity in 2011. The mobile broadband device category also includes notebook and netbook computers, as well as e-book readers such as the Kindle. This boost is mainly due to the runaway success of Apple's iPad, which leads the tablet segment by a huge margin and continues to spur innovation not only in the wireless sector, but other industries as well, particularly suppliers, device manufacturers, third-party application providers, and service suppliers.

For more information, click here.

IPTV Ecosystem Changes as Services Evolve

Infonetics Research's newest survey uncovers the adjustments IPTV services are undergoing in the pay-TV market. Moving beyond basic video delivery and the simple matching of competitors' services, IPTV operators are now trying to differentiate themselves by offering customers personalized, integrated, and portable on-demand viewing options. These options include multi-screen viewing, interactive apps, and access to social networks. Among the highlights of the survey:
  • Half of the surveyed IP television operators plan to distribute interactive advertising by 2012
  • The most widely-deployed applications currently are weather and traffic widgets, and on-screen television caller ID
  • Almost 2/3 of operators plan to offer multi-screen viewing across tablets, smartphones, computers, and televisions by next year

To purchase this report, click here.

Parks Predicts: Monitored Services to Expand by 2020

The end of the decade is not that far off, less than 8 1/2 years. In that short time period, Parks Associates, in their new report, "IP-based Home Monitoring: Security," gazes into their crystal ball and foresees that the percentage of U.S. households with professionally monitored services will explode to 30%, driven primarily by remote monitoring served by broadband service providers. Other findings by Parks: one-third of broadband American households, when asked, responded that they found remote control of lights, appliances, and thermostats using Web-based devices "very appealing," while nearly half would be happy with email/text notifications of smoke, fire, water, or gas leaks.

To purchase this report, click here.

Upcoming Events

2011-09-13 M2M Evolution in Austin, TX (Sept 13-15)

2011-09-13 Verizon Developer Conference in Las Vegas, NV (Sept 13-14)

2011-09-14 BMMA Fall Workshop in Vancouver (Sept 14-16)

2011-09-18 WTA's 2011 Fall Annual Meeting in Tuscon, AZ (Sep 18-21)

2011-09-25 NTCA Fall Conference in Seattle, WA (Sep 25-28)

2011-09-26 2011 FTTH Conference & Expo in Orlando, FL (Sept 26-30)

2011-09-27 Digital Home Summit in Orlando, FL (Sep 27-28)

2011-10-03 2011 Wireless Infrastructure Show in Dallas, TX (Oct 3-6)

2011-10-04 TVNext 2011 Conference in San Jose, CA (Oct 4-5)

2011-10-16 NTCA PR & Marketing Workshop in Minneapolis, MN (Oct 16-18)

2011-10-24 4G World 2011 Conference & Expo in Chicago, IL (Oct 24-27)

2011-10-25 TelcoTV 2011 in New Orleans, LA (Oct 25-27)

2011-11-08 LTE North America 2011 in Dallas, TX (Nov 8-9)

2011-11-08 HomePlug Technology Conference & Members Meeting in San Francisco, CA (Nov 8-10)

2011-11-30 Media Innovations Summit in Santa Clara, CA (Nov 30- Dec 2)

2011-12-07 6th Annual Digital Living Room Summit and Venture Forum in San Francisco, CA (Dec 7-8)

2012-01-10 CES 2012 in Las Vegas (Jan 10-13)

Past Issues of CrossTalk

Suggestion Box

Have an idea for an article, want to contribute an article, or just have a suggestion for improving this newsletter? Feel free to contact Lesley Kirchman at ljkirchman@actiontec.com. See you next time.
About Actiontec Electronics, Inc

Building off of a history of shipping 23 million Internet access devices, Actiontec Electronics, Inc., leads the market in developing innovative broadband connectivity and broadband-powered solutions that simplify and enrich the digital life. Actiontec offerings range from the market's broadest selection of IPTV-capable broadband home gateways for bringing IP-based video services into the home, to DSL modems, wireless networking devices, routers and digital entertainment devices. The company's carrier-class products are easy to install, manage, and use, and are sold through retail channels and broadband service providers. Founded in 1993, Actiontec is headquartered in Sunnyvale, CA, and maintains branch offices in Colorado Springs, CO; Shanghai, China; and Taipei, Taiwan. For more information, call 408-752-7700 or visit http://www.actiontec.com

Actiontec Electronics Inc. - 760 North Mary Avenue, Sunnyvale, CA 94085 -
Web: www.actiontec.com - Email: broadband-sales@actiontec.com

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