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June 2009
Welcome to the initial issue of CrossTalk, a Telco-Broadband publication designed to provide you with timely, valuable information in a clear and simple format. Crosstalk strives to provide a centralized guide to the latest market research and technology advancements that allow our industry to stay competitive, reduce customer churn and increase profitability. We will also provide updates on the latest developments here at Actiontec. We hope you enjoy this first issue, and continue to look for our updates in the future. We also look forward to any feedback you may have on how we can make this newsletter more valuable to you.
Market Research

Broadband Installation Base: According to the Organization of Economic Co-Operation and Development (OECD), the United States had a total of 80 million broadband subscribers as of the end of 2008. Also, 60% of broadband users worldwide used a DSL connection.

The average price of a broadband subscription in the U.S. was $45.52, with a low of $14.99 and a high of $139.95. The average U.S. advertised download speed was 9.641 Mbps, which ranked 19th worldwide in terms of speed.

IPTV Market Snapshot: Per GigaOM Pro, "IPTV has moved past the early adopter stage and is now solidly fixed in the mainstream, with over 3.8 million North American subscribers as of December 2008.

Home Energy Management…A Possible New Application to Reduce Churn: A couple of quick facts from a new report by GigaOM Pro and Clint Wheelock of Pike Research, titled "Home Energy Management: Consumer Preferences and Attitudes." According to a survey of 1,041 consumers conducted in April of 2009, 52% were very or extremely interested in Energy Information Displays (Energy Information Displays are defined to be either physical units with their own screens, or websites that a user can log into), suggesting a scenario in which a firm, in partnership with the local energy company, could provide consumers either an in-home unit, or a webpage in the graphical user interface of a router, that displays home energy use information.

Another example finds that only 39% of consumers were very or extremely interested in Demand Response Service Plans; thus, most consumers don't like the idea of giving up usage control to the energy companies to reduce energy consumption during peak times.

Online Video Consumption: While still in its infancy, as consumers realize that the Internet is the ultimate On Demand video site, the demand for Higher Broadband Download Speeds will increase substantially. According to Neilsen Ratings, "just over 1% of overall video consumption" is accessed "via the Internet" today.

GigaOM Pro…Market Research Subscription for $79 a year. The GigaOM technology blogging network is offering a new and affordable service: GigaOM Pro. For only $79 a year (limited time offer), subscribers to this service have access to a wide range of relevant information and analysis concerning the following four topics: Infrastructure, Mobile, Green IT, and Connected Consumer. To sign up, go to http://pro.gigaom.com.

Latest from Actiontec
Upcoming Events

The Broadband Multimedia Marketing Association will be holding its Fall Workshop in September 2009. The Fall Workshop agenda will include roundtable discussions of selected broadband marketing topics aimed at consumers and small or medium businesses. For more information, go to

TelcoTV will be held in Orlando, FL on November 10-12, 2009. TelcoTV is the telecom industry's premier event for the exploration of a comprehensive entertainment convergence strategy. For more, go to

July 21, 2009: Workshop on how to write a grant application for receiving money from the Federal Government's Broadband Technology Opportunities Program. "Frank Ohrtman is conducting this workshop. He is perhaps the top consultant being retained by independent telephone companies to advise them on winning their grant applications. He has time to conduct just two workshops before the September 1st deadline. The first of which is in Des Moines, Iowa. " For a detailed course description and more information go to http://e-als.com/pdf/s_for_the_Broadband_Technology.pdf.

What's Up for Next Issue?

In the next issue of this newsletter, we'll be reporting from the MoCA Marketing Workgroup Meeting (scheduled for early June 2009), as well as the Smart Grid Conference. We'll also have more details about the Actiontec products released in June, and additional information about how to participate in the Broadband Stimulus Program.

Suggestion Box

Have an idea for an article, want to contribute an article, or just have a suggestion for improving this newsletter? Feel free to contact Lesley Kirchman at ljkirchman@actiontec.com. See you next time.

About Actiontec Electronics, Inc

Building off of a history of shipping over 17.5 million Internet access devices, Actiontec Electronics leads the market in developing innovative broadband connectivity and broadband-powered solutions that simplify and enrich the digital life. Actiontec offerings range from the market's broadest selection of IPTV-capable broadband home gateways for bringing IP-based video services into the home, to DSL modems, wireless networking devices, routers and digital entertainment devices. The company's carrier-class products are easy to install, manage, and use, and are sold through retail channels and broadband service providers. Founded in 1993, Actiontec is headquartered in Sunnyvale, CA, and maintains branch offices in Colorado Springs, CO; Shanghai, China; and Taipei, Taiwan. For more information, call 408-752-7700 or visit http://www.actiontec.com.

Actiontec Electronics Inc. - 760 North Mary Avenue, Sunnyvale, CA 94085 -
Web: www.actiontec.com - Email: broadband-sales@actiontec.com

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