Cablevision, the fifth-largest U.S. cable operator, is poised for a makeover. At a recent earnings call, company executives revealed plans to transform the MSO titan into a “connectivity” company. According to CEO James Dolan: “We see the data product as more important than the video product to the customer right now. It’s connectivity that the consumer really wants.”

In that vein, Cablevision plans to boost broadband speeds, improve service quality, and expand its WiFi networks, with the latter expected to support revenue-generating products and services for customers. This ties in with recent data showing Cablevision with more broadband than video customers, due to recent losses on the video side. Dolan did not disclose when these changes will be implemented, only indicating that the eventual offerings will include fast transmission speeds and high quality-of-service.

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