European-Style Privacy Protection Launched on Facebook
In response to the recent congressional investigation into the privacy practices of Facebook, Mark Zuckerberg has launched new privacy protections that mirror those used by the European Union’s General Data Protection Regulation.
The investigation resulted from the discovery that Cambridge Analytica gained access to personal information through Facebook on approximately 87 million users.
Some Change But More Needed
The changes include updates to Facebook’s terms and data policies. Additionally, users now have the option to share personal data with advertisers and even other users. Users in Canada and Europe will also have the option of turning on facial recognition to control further privacy features.
Although taking a step in the right direction, Facebook needs to put in place better privacy protections to protect teens and kids. The consensus is that these minor changes are merely designed to keep the heat off Facebook until the whole thing blows over. Facebook has made promises to Congress and then reneged on them.
Until government imposes stricter laws with steep fines as punishment, privacy protections will likely continue to be lackluster and ineffective for users.