LEGO® DUPLO® Launches an Interactive Experience Connected with Amazon Alexa

by | May 28, 2018 | Blog | 0 comments


LEGO® DUPLO® recently launched an interactive experience called LEGO® DUPLO® Stories that connects with Amazon Alexa. It is proof that technology can jumpstart children to physically play. Combined with Alexa’s voice, children and parents will enjoy interactive storytelling experiences.

These Stories are also available with Amazon Echo and Echo Dot. Together, children and parents can choose between five vehicle or five animal stories based on new and existing LEGO® DUPLO® products and then define the route of the story that is guided by Alexa. The goal is to help advance children’s constructive, exploratory and roleplay skills by giving them tasks that focus on numbers, color recognition and creative building challenges.

James Poulter, Head of Emerging Platforms & Partnerships at the LEGO Group talks about how “children do not differentiate between physical and digital play.” But with this interactive experience, children can expand their play experience with Alexa’s audio skill thrown into the mix.

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