TV streaming services Hulu and Netflix have bucked prevailing growth trends, according to a recent study by eMarketer. Both services saw subscriber gains during a trough for the digital video market. Hulu reported passing the 6-million subscriber mark, a 50% jump over 2013, while Netflix boasted a 23% increase over the previous year. This suggests that more viewers are watching full-length content (the kind offered by Hulu and Netflix), compared to shorter user-generated and promotional clips.

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