The average smartphone user consumes about 9.7 Gb of data per month, according to a newly published study Of that total, about 1.6 Gb comes over cellular networks, with the rest transmitted via Wi-Fi. In fact, the Wi-Fi portion of smartphone data consumption is now growing twice as fast as cellular traffic. This is a part of a growing trend, as cellular carriers continue to move away from offering unlimited data plans.
The study also broke down smartphone use by ethnicity. Caucasians have traditionally used Wi-Fi the least on their smartphones, but now, they’re growing faster than any other ethnicity save Asians. Hispanics, meanwhile, trail African-Americans in overall cellular network traffic. Regardless of race, however, one thing remains clear: consumers are relying in ever-growing numbers on Wi-Fi when using smartphones.