Sony recently introduced a new YouTube channel that’s centered around 4K content. The site is intended to help grow 4K usage among content creators, although Sony would also be quite happy if those same creators, and others, also felt the need to upgrade to Sony’s line of 4K/Ultra HD cameras. 4K-capable displays sales have grown quite respectably recently, and 4K programming has also ballooned, with such content now available on Comcast Xfinity, DirecTV, Netflix, and Amazon Prime.

Of course, having the bandwidth to properly view 4K video is another problem entirely. It’s generally agreed that to view 4K content properly over the Internet, the connection must support at least 15 Mbps. According to most estimates, around 20% of U.S. homes have broadband speeds at or above 15 Mbps. “We’re building this community with the development of this technology,” said the channel’s manager, Brett Erlich. “As it grows, we’ll grow.”

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