Nielsen, the global information and measurement company historically synonymous with TV ratings, announced recently that they have started tracking streaming Internet video statistics, according to DSL Reports. The company has developed a new measurement system that operates without the assent of streaming operators such as Netflix, who typically do not divulge their viewership statistics. Statistics that are available, however, show that Netflix alone streamed about 6.5 billion hours of video during Q1 2014, while pushing out nearly 20 billion terabytes of data.

Nielsen’s new tracking data shows that streaming services have cut into traditional television viewing by 7%, based on monthly returns among adults aged 18-49 (the most sought-after segment of the viewing population). The company also announced that they are developing a technique to measure subscription video viewership on mobile devices, which so far has resisted all tracking methodologies.

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