Study Shows Netflix Originals 8x More Popular than Amazon Content
According to Parrot Analytics, Netflix is trouncing Amazon when it comes to viewership. But that’s not the whole story — demand for Netflix Originals has soared past both Hulu and Crackle.
The study was conducted by analyzing cross-platform, country-specific measurements of video streams, photo sharing, social media activity, commenting, and blogging activity.
Parrot theorized that the key to Netflix’s popularity is its vast library, and its drive to release new content.
“Netflix’s veteran titles still attract significant amounts of demand, such as the peak in March (weeks 9–13) from the fourth season of House of Cards and the second season of Marvel’s Daredevil. However, Netflix’s real strength is in its continuous production and release of new, buzzy content: After the premiere of Stranger Things in week 28, demand increased to new heights. Other new hits such as Marvel’s Luke Cage in week 39 and The OA in week 50 continued to build on this popularity, leading Netflix to end the year with over 2.7 times more demand than the other three platforms combined,” Parrot Analytics wrote in a report.
In the end, Netflix’s Original’s aggressive content development also have helped drive its stock’s performance as well. Last quarter, Netflix garnered over 7 million new subscribers and saw its stock price rise 8.4%.