Cord-Cutting Trend Slows as Pay-TV Expects Fewer Losses

by | Apr 30, 2019 | Market Research | 0 comments

Cord cutting

While pay-TV providers continue to expect to experience subscriber losses, the cord-cutting trend is showing signs of slowing, according to a new study from Digital TV Research.

The study forecasts a loss of 3 million pay TV subscribers in 2019, down from 3.8 million in 2019. Annual losses are expected to diminish after this year.

DirecTV and Dish Network experienced a combined loss of over 2 million subscribers in 2018. Pay-TV providers are offsetting these losses by implementing strategies around MVPDs like Sling TV, YouTube TV, PlayStation Vue, Hulu + Live TV, and fuboTV.

Additional findings include:

  • The number of homes without a TV is expected to rise from 1.27 million in 2010 to 9.49 million in 2024.
  • The five biggest pay-TV providers lost a combined 3.2 million subscribers last year.
  • DirecTV Now took a subscriber hit as they eliminated promotional pricing and lost 267,000 subscribers at the end of 2018.

For more information on this study, click here.

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