32% of People Who Have Moved in the Past Year Don’t Subscribe to Pay TV

by | Nov 12, 2018 | Market Research | 0 comments

woman watching pay tv

A survey conducted by Leichtman Research shows that 78% of US TV households have a subscription to a pay TV service. This shows a drop of 8% since 2013.

Digging further, 32% of those surveyed who have moved in the past year say they don’t subscribe to a pay TV service. In addition, 27% of households with an annual income of less than $50,000 do not subscribe to pay TV.

Additional findings include:

  • Penetration of pay TV peaked in 2008 at 87%
  • 44% of households who own only one TV do not subscribe to pay TV. Of households with two TVs, 23% do not subscribe to pay TV, and 12% of people with three or more TVs do not subscribe.
  • The average monthly pay TV bill is $107.

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