47% of US Broadband Households will have a Smart Speaker with Voice Assistant by 2022

by | Oct 17, 2018 | Market Research | 0 comments

smart speaker

A recent report form Parks Associates suggests that 47% of US broadband households will own a smart speaker with a voice assistant by 2022.

The report also reveals that 55% of US broadband households consider voice control in connected entertainment devices to be an appealing feature. Additionally, 43% of US broadband households consider voice control an important feature in streaming media players or smart TVs.

Additional insights:

  • Voice features are becoming common in connected entertainment devices such as voice remotes, streaming boxes, sticks and even set-top boxes.
  • 50% of US broadband households are interested in using voice control to turn the TV on and off while 37% are interested in using voice control to modify volume.
  • 45% of households consider a unified interface to be an important feature in their next streaming media player or smart TV purchase.
  • Only 3% of US broadband households use voice commands when watching TV or movies.

For additional report details, click here.

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