Streaming Media Players are in 40% of U.S. Broadband Households

by | Jun 4, 2018 | Market Research | 0 comments

media player with remote apple

According to Park Associates’ research, it’s been a strong decade for streaming media players. The research shows a 6% rise among U.S. broadband households since 2010 and an almost 40% rise since the beginning of the year.

It also shows the competition. While Roku held a 37% share, Amazon’s share rose by 4% last year at the expense of Google’s share.

In a press release, Kristen Hanich, a Research Analyst for Parks Associates, said that streaming media players find success because they are modern with a friendly user-interface, wide app support, low cost and ability to upgrade TV sets.

Other findings:

  • More than 70% of SMP owners use their device(s) at least once a week
  • 59% of smart TV owners use their device(s) at least once a week
  • 44% of SMP owners use their device(s) daily
  • 37% of smart TV owners use their device(s) daily
  • About 50% of smart TV owners own an SMP
  • Flat-panel purchases including 4K/Ultra HD technology rose from 14% to 30% between 2015-2017
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