US Broadband Households Watch Internet Video Five Hours per Week on TV
Research from Parks Associates shows that US broadband households are watching an average of five hours of Internet video on their TVs each week. This is the second largest method of video consumption following broadcast TV.
Marketing Director at Verizon Digital Media Services, Darren Lepke, suggested that the providers who consider consumption and personalize advertising experiences for each viewer will come out ahead.
- While it has become more challenging to gain consumer attention, new solutions in technology and data offer more opportunities for SVOD, OTT and pay TV video services.
- Pay-per-view represents the lowest average of video watched on TV.
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