25% of US Households Plan to Buy a Smart Video Doorbell in 2019
US broadband households are continuing the trend of purchasing connected home devices. According to research from Parks Associates, 25% of US broadband households have intentions to buy a smart video doorbell within the year. The array of smart home devices lends to industry wide cooperation as well as strategic initiatives.
Smart Home Adoption Challenges:
- Interoperability issues
- Complicated device setup
- High prices
- Slow replacement cycle
- Security and privacy concerns
Parks Associates discussed these findings along with strategies to drive adoption and improve user experience at their 13th annual CONNECTIONS Summit: Consumer IoT and Smart Home.
Additional findings include:
- 68% of consumers are concerned about the privacy and security of IoT devices.
- 48% of consumers have held off on buying an IoT devices because of their concerns about privacy and security.
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