Consumers Shift from Basic Wearables to Smarter Devices
According to the International Data Corporation Worldwide Quarterly Wearable Device Tracker, wearable device shipments grew 1.2% during Q1 2018 as shipments reached 25.1 million. This growth was slower than the 18% year-over-year growth one year ago.
Consumer preferences continue to shift towards smarter wearable devices. The 9.2% decline in basic wearables shipments caused the slow Q1 growth. However, higher priced smart wearables like Apple Watch and Fitbit still grew 28.4%.
Health and fitness remain the key value proposition and watches and wristbands counted for 95% of these shipments.
Top 5 wearables companies in 2018:
However, there is room for other vendors to forge their own path into the wearables market, says Ramon T. Llamas, a research director for IDC’s Wearables team.
What to look out for:
- Hearables that feature coaching, audio modification, and language translation
- Other wrist-worn devices for personal safety
- Connected watches for children
- Sensor clothing (which grew 58.6% year-over-year in Q1)