Majority of Parents Utilizing YouTube for Kids Content

by | Nov 29, 2018 | Market Research | 0 comments

children watching youtube

A survey conducted by Pew Research found that 81% of parents have used YouTube to stream children’s content. 50% use YouTube to learn how to do stuff and a few use YouTube for news.

Of the 4,500 US adults surveyed, 51% said that YouTube provides important tutorials and how-to information and 19% said it helped provide information on world news.

Additional findings include:

  • 64% of those who find news information on YouTube said they sometimes watch videos that seemed obviously fake or untrue.
  • When presented with recommended videos, viewers tend to watch progressively longer videos.
  • After analyzing recommended videos, of the 50 individual recommended videos, 11 were content-oriented toward children.

For more information, click here.

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