Majority of Parents Utilizing YouTube for Kids Content
A survey conducted by Pew Research found that 81% of parents have used YouTube to stream children’s content. 50% use YouTube to learn how to do stuff and a few use YouTube for news.
Of the 4,500 US adults surveyed, 51% said that YouTube provides important tutorials and how-to information and 19% said it helped provide information on world news.
Additional findings include:
- 64% of those who find news information on YouTube said they sometimes watch videos that seemed obviously fake or untrue.
- When presented with recommended videos, viewers tend to watch progressively longer videos.
- After analyzing recommended videos, of the 50 individual recommended videos, 11 were content-oriented toward children.
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